Sustainable products spreading

Translated by Alessandra Fumagalli 

Sustainable products are growing in demand, lots of brands are indeed promoting them, and also the consumers are increasing, because they want to take care of the environment, changing their way of purchase. 

“In the next ten years we would see a high increase of green solutions and creation of big markets of materials, products and services with low carbon emissions”, explained Antonia Gawel, responsible of Climate Change del World Economic Forum. She also added: “Enterprises and governments play a crucial role because they will give access to capitals, technology, politics and legislation to reach the climate goals”. 

Sustainability is more appreciated by consumers and enterprises are following this trend with ecological claims and products that use natural substances. 

A research has indeed shown that “32% of Italians, sustainability together with environmental issues, represent a crucial point for the choice of purchasing, while 59% state to take it into account”. 50% declare to adopt more sustainable choices than 5 years ago. Specifically, 82% of families pay attention to the energy and hydric sector, followed by the food and drink purchase (66%) and mobility and means of transport (42%). 

This means that consumers, when they have to decide what to buy, don’t only pay attention to the price, but also to the sustainability issues, materials, ingredients, which have to be as natural as possible, ecologic choices and packaging. 

Environment plays an important role in our life and helps us to be healthy. As a consequence, these two things are strictly linked: if our Earth feels good, then we are good. 

8 people out of 10 want to know the cycling system before buying, which is an environmental sensitivity that was unthinkable a few years ago, but nowadays it is growing and spreading among people.  

In particular, the youngest are more focused on environmental issues, and sustainability is, according to them, a value, they can also pay more if they know that a product is more sustainable and less impactful. “Families with babies and generation Z are the most careful and they care about environmental sustainability”. Young generations indeed understand how important is to dedicate more care to the environment, because time is short and we can’t pretend anything is fine; if each of us respects nature, we can do something to fight against climate change. 

New sustainable products have a big importance: they improve our health, make us feel better, make us grateful, because, by purchasing them, we take care of our planet, we improve nature and create a cleaner planet for us and future generations. 

There are also “green influencers”, who are content creators that explain on social networks how to live in harmony with nature. These types of influencers give advice on how to buy less and more sustainably, how to fix clothes and objects, instead of throwing them away and transforming them into waste, and they also give advice on food and how to pay attention to flora and fauna’s wealth. 

An important advice is “purchase with some criteria, starting from biological cosmetics and ecological detergents, being aware of the numerous available sustainable options; moreover, choosing eco-friendly products have benefits not only for the environment but also for our health and general wealth”. A sustainable product for everyone: human beings, plants and animals. Choosing a diet based on fruit and vegetables and purchasing eco-friendly products is a tiny step towards a cleaner and healthier planet and new generations have created a minimal lifestyle, but eco-friendly. 

To conclude, sustainability is growing in demand. People want to change things before it is too late, people know that even a small step can make a difference. 

Mondo Internazionale APS - Riproduzione Riservata ® 2024